OTHER WORK
DIRECTING
OTZI SKINCARE
Led the creative vision for a campaign video for a Sephora-exclusive brand, resulting in content featured across Sephora’s digital platforms.
UMICH COMMENCEMENT
Produced and creatively led a fully remote commencement video during COVID-19, collaborating with teams nationwide. The piece was shown to 100K+ viewers during the University of Michigan’s graduation ceremony.
FIRSTHAND CREATOR EXPERIENCE
As a content creator myself, I bring a first-hand understanding of what resonates online—giving me a true 360° perspective on social, from strategy and brand storytelling to execution and community building.